SOUTHERN GENTS
CREATIVE DIRECTION
SUMMER 2026
For the season where versatility matters most. SG has built its identity around refined tailoring, elevated suiting, and timeless outerwear. As the collection expanded into summer, the opportunity was to introduce a more casual silhouette without losing the sophistication the brand is known for. The Utility Shirt was designed to bridge that gap. Instead of creating a seasonal piece that felt disconnected from the rest of the catalogue, the goal was to translate SG'S aesthetic into something lighter, more relaxed, and built for warmer weather. A neutral color palette keeps the garment versatile and true to the brand, while the graphic adds a modern point of interest that gives the piece its own identity. Every design decision was made with the existing collection in mind. From the clean proportions to the balance of utility-inspired details and understated graphics, the shirt complements SG's tailored foundation while bringing a fresh, everyday option into the lineup. The result is a piece that feels familiar to the brand, but introduces a new way for customers to wear it through the summer season.
CREATIVE DIRECTION
POSING
SHOT LIST
MOODBOARD
SOUTHERN GENTS
PRODUCT PHOTOS
2025
Styled for Southern Gents, a luxury menswear brand rooted in timeless sophistication and modern masculinity. This project focused on elevating the brand’s visual identity through styling the products for an elevated online shopping experience. We highlight craftsmanship, confidence, and southern charm. Each look was curated to reflect the essence of a true gentleman, merging classic tailoring with bold, contemporary presence to reinforce the brand’s commitment to style, strength, and elegance.
STYLING
POSING
PRODUCT PHOTOS
CREATIVE DIRECTION
SEVYN KHASRAN
CREATIVE BRIEF
2024
This collection draws inspiration from the timeless journey between dawn and dusk, where horizons once only imagined remain distant and out of reach. It tells the story of a relentless path, a voyage between what was and what might be, evoking a sense of persistence and quiet endurance. Each step, from the first to the thousandth, bears the weight of untold distances, yet the journey continues, steadfast and unwavering. The pieces in this collection mirror the tension between movement and stillness. Silhouettes are structured yet fluid, embodying the balance between resilience and grace. Deep hues of twilight blues and dawn touched golds evoke the transitions of the day, while textures range from rugged, travel worn fabrics to more refined, regal touches, signifying the juxtaposition of the traveler and the throne yet to be reached. Ornate details inspired by ancient royalty, paired with modern, functional design, represent the journey’s duality, the past shaping the present, and the present marching towards a future still unknown.
CAMPAIGN PRESENTATION
CREATIVE CONCEPT
MARKETING STRATEGY
SOUTHERN GENTS
NFL AFFILIATE
STYLING 2025
Patriots defensive lineman, Marcus Jones, game day styling affiliated with Southern Gents. Marcus style preference is refined luxury, while occasionally stepping out in streetwear. We approach his styling according to game location, weather, and often experiment with specific brands. This 2025 season is marked by Marcus’ longtime standing on the Patriots and leadership role on the team. He exudes confidence and passion every time he steps foot in the stadium and it shows on the field. We focus on building brands, persona’s, and confidence for every player we style.
STYLING
POSING
PRODUCT PHOTOS
CREATIVE DIRECTION
SOUTHERN GENTS
JUSTIN WILLIAMS MEDIA DAY
SUMMER 2025
Georgia Bulldogs linebacker, Justin Williams, media day capturing the evolution of a collegiate athlete on his journey through college football, styled in collaboration with Southern Gents. The project included a short film documentary, brand advertisement, and editorial photo series that merged the raw ambition and talent of a young man with the emerging presence of a sophisticated gentleman. The styling focused on timeless wardrobe pieces that reflect Southern Gents’ dedication to classic, versatile menswear designed to elevate confidence and presence. Each look was curated to highlight both personal growth and refined style, emphasizing the brand’s commitment to empowering men to carry themselves with integrity and positivity in society. The visuals combined athletic drive with elegance, creating a cinematic narrative that celebrates maturity, ambition, and the enduring impact of intentional style.
STYLING
POSING
CREATIVE
DIRECTION
MAJOR LEVEL CREATIVE
COMMERCIAL WARDROBE STYLING
SPRING 2026
Wardrobe styling and set direction for a commercial campaign featuring a professional tennis player, John Isner, and his family. The styling approach supported two lifestyle settings that highlighted both an active athletic environment and a relaxed home setting while staying aligned with the brand’s visual identity. For the active lifestyle scenes, wardrobe focused on light, mostly monochromatic tones that subtly reflected the company’s brand colors. Varying textures and layered pieces added dimension while maintaining a clean, low profile aesthetic. The overall look aimed to feel athletic, polished, and natural to an active lifestyle. For the at home scenes, styling shifted toward elevated casual wear. Looks were styled across the full family to establish a warm family dynamic while maintaining a clean, well rounded appearance. The wardrobe balanced comfort with a polished feel to reflect a grounded, approachable home environment. The wardrobe direction aimed towards visual consistency across both settings while naturally incorporating the brand’s color palette.
STYLING GUIDE
ON-SET STYLING
PRODUCTION ASSISTANCE
SOUTHERN GENTS
CREATIVE DIRECTION
SUMMER 2026
CREATIVE DIRECTION
POSING
SHOT LIST
MOODBOARD
For the season where versatility matters most. SG has built its identity around refined tailoring, elevated suiting, and timeless outerwear. As the collection expanded into summer, the opportunity was to introduce a more casual silhouette without losing the sophistication the brand is known for. The Utility Shirt was designed to bridge that gap. Instead of creating a seasonal piece that felt disconnected from the rest of the catalogue, the goal was to translate SG'S aesthetic into something lighter, more relaxed, and built for warmer weather. A neutral color palette keeps the garment versatile and true to the brand, while the graphic adds a modern point of interest that gives the piece its own identity. Every design decision was made with the existing collection in mind. From the clean proportions to the balance of utility-inspired details and understated graphics, the shirt complements SG's tailored foundation while bringing a fresh, everyday option into the lineup. The result is a piece that feels familiar to the brand, but introduces a new way for customers to wear it through the summer season.
SOUTHERN GENTS
PRODUCT PHOTOS
2025
STYLING
POSING
PRODUCT PHOTOS
CREATIVE DIRECTION
Styled for Southern Gents, a luxury menswear brand rooted in timeless sophistication and modern masculinity. This project focused on elevating the brand’s visual identity through styling the products for an elevated online shopping experience. We highlight craftsmanship, confidence, and southern charm. Each look was curated to reflect the essence of a true gentleman, merging classic tailoring with bold, contemporary presence to reinforce the brand’s commitment to style, strength, and elegance.
SEVYN KHASRAN
CREATIVE BRIEF
2024
CAMPAIGN PRESENTATION
CREATIVE CONCEPT
MARKETING STRATEGY
This collection draws inspiration from the timeless journey between dawn and dusk, where horizons once only imagined remain distant and out of reach. It tells the story of a relentless path, a voyage between what was and what might be, evoking a sense of persistence and quiet endurance. Each step, from the first to the thousandth, bears the weight of untold distances, yet the journey continues, steadfast and unwavering. The pieces in this collection mirror the tension between movement and stillness. Silhouettes are structured yet fluid, embodying the balance between resilience and grace. Deep hues of twilight blues and dawn touched golds evoke the transitions of the day, while textures range from rugged, travel worn fabrics to more refined, regal touches, signifying the juxtaposition of the traveler and the throne yet to be reached. Ornate details inspired by ancient royalty, paired with modern, functional design, represent the journey’s duality, the past shaping the present, and the present marching towards a future still unknown.
SOUTHERN GENTS
NFL AFFILIATE
STYLING 2025
STYLING
POSING
PRODUCT PHOTOS
CREATIVE DIRECTION
Patriots defensive lineman, Marcus Jones, game day styling affiliated with Southern Gents. Marcus style preference is refined luxury, while occasionally stepping out in streetwear. We approach his styling according to game location, weather, and often experiment with specific brands. This 2025 season is marked by Marcus’ longtime standing on the Patriots and leadership role on the team. He exudes confidence and passion every time he steps foot in the stadium and it shows on the field. We focus on building brands, persona’s, and confidence for every player we style.
SOUTHERN GENTS
JUSTIN WILLIAMS MEDIA DAY
SUMMER 2025
STYLING
POSING
CREATIVE
DIRECTION
Georgia Bulldogs linebacker, Justin Williams, media day capturing the evolution of a collegiate athlete on his journey through college football, styled in collaboration with Southern Gents. The project included a short film documentary, brand advertisement, and editorial photo series that merged the raw ambition and talent of a young man with the emerging presence of a sophisticated gentleman. The styling focused on timeless wardrobe pieces that reflect Southern Gents’ dedication to classic, versatile menswear designed to elevate confidence and presence. Each look was curated to highlight both personal growth and refined style, emphasizing the brand’s commitment to empowering men to carry themselves with integrity and positivity in society. The visuals combined athletic drive with elegance, creating a cinematic narrative that celebrates maturity, ambition, and the enduring impact of intentional style.
MAJOR LEVEL CREATIVE
COMMERCIAL WARDROBE STYLING
SPRING 2026
STYLING GUIDE
ON-SET STYLING
PRODUCTION ASSISTANCE
Wardrobe styling and set direction for a commercial campaign featuring a professional tennis player, John Isner, and his family. The styling approach supported two lifestyle settings that highlighted both an active athletic environment and a relaxed home setting while staying aligned with the brand’s visual identity. For the active lifestyle scenes, wardrobe focused on light, mostly monochromatic tones that subtly reflected the company’s brand colors. Varying textures and layered pieces added dimension while maintaining a clean, low profile aesthetic. The overall look aimed to feel athletic, polished, and natural to an active lifestyle. For the at home scenes, styling shifted toward elevated casual wear. Looks were styled across the full family to establish a warm family dynamic while maintaining a clean, well rounded appearance. The wardrobe balanced comfort with a polished feel to reflect a grounded, approachable home environment. The wardrobe direction aimed towards visual consistency across both settings while naturally incorporating the brand’s color palette.